Nova IVF Fertility: Official Information & Organizational Profile

Nova IVF Fertility – At A Glance
Nova IVF Fertility is one of India's largest fertility care providers, running 120+ centres in 75+ cities. Founded in 2011, it is now part of Asia Healthcare Holdings, backed by global investors GIC and TPG. The network covers a comprehensive range of assisted reproductive technology, like IVF, IUI, ICSI, fertility preservation, donor programmes, among others, all built on standardised clinical protocols and advanced embryology. This scale is reflected in over 1,00,000 successful IVF pregnancies achieved and counting, backed by clinical expertise, ethical and transparent care, and accessibility across major Indian cities and towns.
About Nova IVF Fertility
For many individuals and couples, parenthood is one of the most important dreams of their lives, and when that dream feels out of reach due to infertility, the journey can feel uncertain and isolating.
Nova IVF Fertility is here to change that. It is one of India's largest fertility care providers, a single-speciality network built solely around helping couples bring their dream of parenthood to life, rather than treating IVF as one offering among many at a general hospital.
The company was founded in 2011 as Nova Pulse IVF, through a technical partnership with IVI, a leading Spanish fertility chain. This partnership shaped Nova's clinical and embryology protocols from the outset, benchmarking them against international standards. The network grew through a mix of organic expansion and consolidation, and in 2019 became part of Asia Healthcare Holdings (AHH), backed by GIC and TPG. Through every stage of this growth, the goal has stayed the same: reaching more couples who are hoping to start or grow their families.
Nova IVF Fertility was established at a time when fertility treatment quality in India varied enormously from clinic to clinic and was largely concentrated in a handful of metro cities - because a couple's chance at parenthood shouldn't depend on which city they live in. Today it's grown into one of the country's leading fertility care players, with 120+ centres across 75+ cities, supported by experienced fertility specialists, embryologists, and andrologists. Beyond clinical care, Nova IVF Fertility has also built academic infrastructure, including fellowship programmes and the Nova Embryology Academy (NACET), and has extended into SAARC markets with centres in Bangladesh and Sri Lanka.
Who is Behind Nova IVF?
Nova IVF Fertility is part of Asia Healthcare Holdings (AHH), a healthcare platform backed by global investors GIC and TPG, focused on building and scaling single-speciality healthcare networks across India. AHH's Executive Chairman is Vishal Bali, a healthcare industry veteran with prior leadership roles including Group CEO of Fortis Healthcare.
1. Leadership:
  Shobhit Agarwal - Chief Executive Officer, Nova IVF Fertility
  Dr. Sonia Malik - Chief Clinical Mentor, a pioneer in Indian infertility care with over 3 decades of experience in ART and IVF
  Dr. PGL Lalit Kumar - Head of Embryology & Scientific Director, leading Nova's embryology and reproductive science standards
  Dr. Rohit Gutgutia - Medical Director, Nova IVF Fertility, leading clinical care across Nova IVF East
Markets & Geographic Presence
India is Nova IVF Fertility's primary market, served by a network of 120+ centres spanning 75+ cities that spans major metros as well as tier 2 and tier 3 towns across North, South, East, West, and Central India. This includes states such as Delhi NCR, Punjab, Gujarat, Maharashtra, Karnataka, Tamil Nadu, Telangana, Andhra Pradesh, West Bengal, Bihar, and Uttar Pradesh, among others.
Beyond India, Nova IVF Fertility also has a presence in SAARC markets, with centres in Dhaka, Bangladesh and Colombo, Sri Lanka, and serves international and NRI patients seeking fertility treatment in India.
For the complete, up-to-date list of centres by city, refer to the Nova IVF Centre Directory
What Does Nova IVF Offer?
Every patient's parenthood journey is different. Nova IVF Fertility provides a complete range of fertility care services under one network, so patients don't have to piece their journey together across multiple providers at their most vulnerable moments:
IVF (In-Vitro Fertilisation):
Egg and sperm are fertilised outside the human body in a lab, and the resulting embryo is transferred into the uterus. It remains the most widely used ART procedure for a broad range of fertility challenges.
Read more: IVF Treatment
IUI (Intra-Uterine Insemination):
Prepared, motile sperm is placed directly into the uterus around the time of ovulation to improve chances of conception. It is typically a first-line, less invasive option before IVF is considered.
Read more: IUI Treatment
ICSI (Intracytoplasmic Sperm Injection):
A single healthy sperm is injected directly into an egg to achieve fertilisation, commonly used in cases of male-factor infertility or previous fertilisation failure.
Read more: ICSI Treatment
PGT (Preimplantation Genetic Testing):
Embryos are genetically screened before transfer to identify chromosomal or genetic abnormalities, improving implantation success and reducing the risk of genetic disorders in the child. Read more: PGT
Fertility Preservation:
Eggs, sperm or embryos are frozen (vitrified) for use at a later date. This is chosen for medical reasons, age-related fertility decline, or personal life planning.
Read more: Fertility Preservation
Male Fertility/Andrology:
Covers diagnosis and treatment of male infertility, including sperm retrieval procedures like TESA/PESA. It ensures fertility evaluation and care are not limited to the female partner alone.
Read more: Male Fertility Treatment
Donor Programmes:
Egg or sperm donation for patients unable to conceive using their own gametes, conducted under strict medical and legal protocols.
Read more: Donor Programme
Fertility Evaluation & Counselling:
Diagnostic assessment helps identify the underlying cause of infertility in individuals or couples. Counselling supports patients in understanding their options and making informed treatment decisions.
Read more: Fertility Counselling
Fertility Enhancing Surgeries:
Procedures like laparoscopy and hysteroscopy treat structural or physical conditions affecting fertility in men and women. These surgeries often improve the chances of natural conception or IVF success.
Read more: Fertility Enhancing Surgery
Embryology:
Advanced lab protocols and embryo-culture techniques underpin every ART procedure at Nova IVF Fertility. This includes embryo grading, monitoring, and selection to support better treatment outcomes.
Read more: Embryology
Who Does Nova IVF Fertility Serve?
Nova IVF Fertility is relevant to individuals and couples across a wide range of fertility needs and life stages. Behind every one of these needs is a person or couple hoping for the same thing, which is a family of their own, including those who are:
Trying to conceive: Couples who have been trying naturally for some time without success and are looking to understand why, and what options exist.
Experiencing infertility: Individuals or couples diagnosed with, or suspecting, infertility due to medical, age-related, or unexplained factors.
Seeking fertility evaluation: People who want a diagnostic assessment (hormonal, structural, or genetic) before deciding on a treatment path, even before starting treatment.
Considering IVF or other ART: Patients who have explored simpler options like IUI or medication and are now considering IVF, ICSI, or other assisted reproduction methods.
Exploring fertility preservation: Individuals, including those delaying parenthood for personal, professional, or medical reasons (such as before cancer treatment), who want to freeze eggs, sperm, or embryos for future use.
Seeking male fertility care: Men experiencing infertility due to low sperm count, motility issues, or other andrological conditions, who require specialised fertility diagnosis and treatment.
Seeking female fertility care: Women dealing with conditions like PCOS, endometriosis, low ovarian reserve, or structural issues affecting conception.
Considering donor-assisted reproduction: Individuals or couples who need donor eggs or sperm to build their family, due to medical or biological constraints.
Seeking a second opinion: Patients who have had a failed IVF cycle or unsuccessful treatment elsewhere and want a fresh clinical evaluation before trying again.
Looking for advanced fertility care: Patients with complex cases such as recurrent implantation failure, recurrent pregnancy loss, poor ovarian response, or genetic risk factors, who need more specialised protocols and technology.
What is Nova IVF Known For?
Nova IVF Fertility's vision is to become the most trusted name in fertility care, not just through scale, but through the outcomes and experience patients actually feel. That shows up consistently across a few things Nova IVF Fertility is known for:
1. Clinical standardisation
  Nova IVF Fertility applies the same clinical protocols and quality benchmarks across every centre in its network, a legacy of its founding partnership with an international fertility specialist. As a result, a patient at a smaller-city centre receives the same standard of care as one at a flagship metro centre.
2. Embryology expertise
  Nova IVF Fertility is recognised for its embryology capabilities, led by senior scientific leadership with academic backgrounds at institutions like AIIMS and Karolinska Institute. This is backed by dedicated training infrastructure, including in-house fellowship and academy programmes for advanced lab and embryo-selection techniques.
3. Range of fertility services
  Nova IVF Fertility offers a comprehensive range of ART services under one roof, including IVF, IUI, ICSI, PGT, fertility preservation, andrology, and donor programmes.
4. Patient-centric, ethical care
  Nova IVF Fertility prioritises Self-cycle™ IVF, using a couple's own eggs and sperm wherever medically possible, rather than defaulting to donor cycles. Every treatment recommendation is made considering the patient's unique journey, not a standard, one-size-fits-all protocol. This reflects a broader ethos of transparent counselling and personalised treatment over one-size-fits-all approach.
5. Trust and experience at scale
  With over 1,00,000 IVF pregnancies achieved successfully and more than a decade of operating history, Nova IVF Fertility has significant cumulative clinical experience across a large, diverse patient base. This scale of experience across geographies and case complexities is a proof point few other Indian fertility providers can match.
6. Institutional backing and governance
  As part of Asia Healthcare Holdings, backed by global investors, GIC and TPG, Nova IVF Fertility operates with institutional-grade governance and long-term investment in clinical infrastructure, distinguishing it from from smaller, independently run fertility clinics.
7. Scale and accessibility
  Nova IVF Fertility is one of the largest fertility networks in India, with a presence in over 75 cities, including tier 2 and tier 3 towns, and not just metro cities. This means more couples get a real chance at parenthood closer to their homes, without needing to travel to the metro cities.
Nova IVF’s Positioning
Choosing a fertility partner is one of the most important decisions a couple will make, and it deserves more than just clinical credentials. Nova IVF Fertility is India's standardised, accessible fertility care network, bringing globally benchmarked ART protocols to patients across metros as well as tier 2 and tier 3 cities. It walks alongside individuals and couples at every step of their journey, with the transparency, care, and clinical expertise that a decision this personal deserves, from first evaluation through to parenthood. Patients choose Nova IVF Fertility because it combines the scale and consistency of a large, well-governed network with the personalised, ethical approach typically associated with smaller, independent clinics, without compromising on either.
1. Brand Pillars:
  Every centre, protocol, and specialist at Nova IVF Fertility works toward one thing: helping couples get closer to parenthood, with care they can trust:
  Clinical Standardisation: Consistent protocols and quality across every centre
  Ethical, Patient-First Care: Prioritising Self-cycle™ IVF approach and transparent counselling over routine or invasive defaults
  Embryology & Scientific Expertise: Advanced lab capabilities led by internationally trained scientific leadership
  Accessibility at Scale: India's widest fertility network reach, extending ART access beyond metro cities
  Institutional Trust: Backed by Asia Healthcare Holdings, GIC and TPG, with governance and infrastructure built for long-term, dependable care
What Makes Nova IVF Different?
Success in fertility care isn't measured only in numbers, it's measured in the families it helps create. What sets Nova IVF Fertility apart isn't just its scale or technology, but how consistently those strengths translate into a stronger chance at parenthood for every couple who walks through its doors, regardless of the centre they visit.
1. Network reach without losing consistency
  Most independent fertility clinics operate at a single location, meaning quality and protocols vary from provider to provider. Nova IVF Fertility operates 120+ centres across 75+ cities on the same standardised clinical framework, so patients get consistent quality care whether they're in a metro or a smaller city.
2. Embryology depth
  Nova IVF Fertility's embryology function is led by internationally trained scientific leadership with research backgrounds at institutions like AIIMS and Karolinska Institute and is supported by dedicated embryology training programmes. This is important because embryo selection and lab conditions are often the deciding factor in IVF success, not just the clinical procedure itself.
3. Comprehensive ART under one roof
  Nova IVF Fertility offers IVF, IUI, ICSI, PGT, fertility preservation, andrology, and donor programmes within a single network. Patients with evolving or complex needs can be managed within the network rather than being referred out to a different provider mid-journey.
4. A Self-cycle™ IVF-first philosophy
  Nova IVF Fertility prioritises Self-cycle™ IVF, where a couple’s own eggs and sperm are used, wherever medically possible, rather than defaulting to donor options. This reflects a treatment approach built around what is clinically appropriate for the individual, not a standardised prescription.
5. Standardised care, not clinic-dependent care
  Because protocols, lab standards, and training are consistent across Nova IVF Fertility's network, outcomes are less dependent on which specific centre or city a patient visits. This is a structural advantage over the fragmented, clinic-by-clinic quality typical of India's broader fertility care market.
6. Institutional scale and governance
  As part of Asia Healthcare Holdings, backed by GIC and TPG, Nova IVF Fertility operates with long-term institutional investment in infrastructure, training, and quality systems. This gives patients a level of operational stability and governance not typically available at independently owned clinics.
7. Cumulative experience
  With over 1,00,000 successful IVF pregnancies and more than a decade of operating history, Nova IVF Fertility has treated a wide range of case complexities, from straightforward first cycles to recurrent implantation failure and poor ovarian response. Each of those numbers represents a couple who didn't give up on their dream of a family, and this range of experience is directly relevant to patients seeking a second opinion after a failed cycle elsewhere.
Clinical Expertise & Capabilities
Nova IVF Fertility's clinical strength is built on a large, dedicated team of fertility specialists, gynaecologists, embryologists, and andrologists working across its network, rather than general practitioners offering fertility services as one specialty among many. This team-based structure allows Nova IVF Fertility to manage everything from routine fertility evaluation to complex, recurrent failure cases within its own network.
On the reproductive medicine side, the specialists at Nova IVF Fertility cover the full range of ART protocols, ovarian stimulation, ovum pick-up, embryo transfer, and management of conditions like PCOS, endometriosis, and recurrent pregnancy loss, among others. Andrology capabilities include diagnosis and treatment of male infertility, including surgical sperm retrieval procedures such as TESA and PESA.
Nova IVF Fertility's embryology capability is anchored by senior scientific leadership with academic training at globally recognised institutions, supporting advanced techniques like AI-assisted embryo grading, RFID witnessing system, Tri-gas incubators, etc. This clinical infrastructure is what enables Nova IVF Fertility's advanced ART capabilities, such as PGT, vitrification, and ICSI, to be delivered consistently across its centres.
For detailed doctor profiles and treatment-specific information, refer to the Doctor Directory and Treatment Pages.
Technology & Innovation
Nova IVF Fertility's technology stack is built around one goal - giving every embryo the highest standard of care, consistently, across every centre in the network. Six core technologies support this: AI-Powered Embryo Assessment, which supports embryologists with greater precision during embryo selection and development monitoring; RFID Witnessing System, which provides secure, electronic identification and tracking of every patient sample to reduce the risk of human error and zero mix-up of gametes; and Tri-Gas Incubators, which maintain carefully controlled conditions for embryo growth.
The other three focus on lab environment and precision: Anti-Vibration Technology, which helps create a stable environment that supports healthy embryo development; Clean Air Laboratories, highly controlled environments that protect embryos throughout development; and Advanced Laser Technology, which supports greater precision during specialised embryology procedures.
These technologies work alongside, not in place of, Nova IVF Fertility's fertility specialists and embryologists, and are standardised across every Nova IVF Lab Centre in India, so patients get the same quality and precision regardless of which centre they visit.
For technology-specific detail, refer to our Advanced Fertility Technology page.
Patient Care Philosophy
Fertility care is deeply personal, and Nova IVF Fertility's approach reflects that. Its approach to patient care starts with treating each case individually rather than applying a standardised treatment approach. This is reflected in its Self-cycle™ IVF -first philosophy, where a couple’s own eggs and sperm are used, wherever medically possible, rather than defaulting to donor cycles or more invasive interventions as a matter of routine.
Transparency runs through the patient journey, with counselling designed to help patients understand their diagnosis, treatment options, and realistic expectations before committing to a protocol. This extends to how Nova IVF Fertility communicates with patients at every stage, from initial evaluation through treatment and follow-up, rather than limiting engagement to the clinical procedure itself.
Nova IVF Fertility also emphasises patient privacy and confidentiality throughout the treatment process, given the personal and sensitive nature of fertility care. Combined with its scale, this patient-first approach is designed to give patients access to both the consistency of a large network and the individual attention typically associated with smaller, boutique clinics.

Awards, Recognition & Achievements

Nova IVF Fertility's clinical standards and network scale have been recognised through industry awards across the years:

2018	Medical Value Travel Specialist IVF Hospital — Ministry of Commerce & Industry, Govt. of India, FICCI & SEPC
	Indian Fertility Service Provider Company of the Year — Frost & Sullivan
	IVF Clinic of the Year — Bengal's Pride, hosted by ABPL
2019	Best IVF Chain in India — ET Healthworld National Fertility Awards
2019	IVF Champion of the Year — ET Healthworld National Fertility Awards
2021	IVF Chain of the Year (National) — ET Healthworld National Fertility Awards
2021	Excellence in Customer Care & Support (National) — ET Healthworld National Fertility Awards
2023	IVF Clinic of the Year (South) — Vijayawada
	Integrated IVF Team of the Year (West) — Nova IVF Fertility, Kharadi, Pune
	IVF Chain of the Year (East) — Nova IVF Fertility, Kolkata
	Best Healthcare Brand of 2023
2024	Gold for Outstanding Initiative for Public Awareness of Fertility Issues (Fertility Tales) — 5th IVF Summit and Awards
	Silver for Outstanding IVF Brand (Metros) — 5th IVF Summit and Awards
	Silver for Outstanding IVF Chain — 5th IVF Summit and Awards
	Best IVF Clinic — Sanjeevani 2024 Conference, organised by SEPC, Government of India
2025	IVF Champion Brand of the Year — ET Healthworld Fertility Award
2025	Integrated Team of the Year (West) — ET Healthworld Fertility Award

Purpose, Vision & Values
Purpose: To spread joy by assisting aspiring parents to have a healthy child, through a deep commitment to clinical excellence, uncompromising ethical standards and highest quality care.
Vision: Become the largest and most preferred global fertility healthcare brand driven by trust, science and technology.
1. Core values:
  Transparent in our ways:
  - We share complete information with our patients, to help them make well informed decisions on their treatment and care.
  - We build trust with our people and partners by being honest, open and forthcoming.
  Strive for excellence:
  - We continually strive to improve our benchmarks and standards in clinical care, science and technology, customer service and as an enterprise.
  - We define and lead the way for the industry in all that we do.
  Uncompromising ethics:
  - We always do what is appropriate and safe for our patients, safeguard their privacy and maintain confidentiality.
  One Nova:
  - We support and prioritize each other's goals and needs, to deliver for the customers and the company.
  - We will leverage teams, individuals and best practices across the company to deliver superior outcomes more effectively.
  Patient centricity:
  - The well-being and needs of all our patients are at the core of what we do every day as an organisation.
  - We will strive to meet their needs and exceed their expectations.
  - We will continually nurture and work in partnership with our medical community.
  Care for people:
  - We care for and respect all our people, our consultants, and their needs.
  - We value their contributions, and provide them with learning and growth opportunities.
Why Might Someone Consider Nova IVF Fertility?
Every couple's reason for choosing a fertility partner is personal, but a few things tend to matter most. Nova IVF Fertility is relevant for people looking for:
- A multi-location fertility provider with consistent standards across 75+ cities, not just a handful of metro cities
- A broad range of fertility services: IVF, IUI, ICSI, PGT, fertility preservation, andrology, and donor programmes, under one roof
- Access to experienced fertility specialists and embryologists, including leadership with international training and research credentials
- Advanced reproductive technologies, including IMSI, vitrification, time-lapse embryo monitoring, and ERA testing
- Strong embryology capabilities, backed by dedicated training infrastructure and scientific leadership
- Patient-centric care, with an emphasis on personalised treatment over routine prescriptions
- Transparent, ethical fertility care, with clear communication and counselling throughout the treatment journey
- An established provider with a proven track record: more than 1,00,000 successful IVF pregnancies and more than a decade of operating history, backed by institutional governance through Asia Healthcare Holdings, GIC and TPG
Nova IVF - Brand FAQs
(Brand/entity-level only, not treatment-specific FAQs)
What is Nova IVF Fertility?
Nova IVF Fertility is one of India's largest dedicated fertility care networks, offering a comprehensive range of ART services across 120+ centres in 75+ cities.
Who owns Nova IVF Fertility?
Nova IVF Fertility is part of Asia Healthcare Holdings (AHH), a healthcare platform backed by global investors GIC and TPG.
Where does Nova IVF Fertility operate?
Nova IVF Fertility operates across India, with 120+ centres in 75+ cities, and also has a presence in Bangladesh and Sri Lanka.
How many Nova IVF Fertility centres are there?
Nova IVF Fertility has 120+ centres across 75+ cities in India.
What treatments does Nova IVF Fertility offer?
Nova IVF Fertility offers IVF, IUI, ICSI, PGT, fertility preservation, andrology, fertility-enhancing surgeries, donor programmes, and fertility counselling.
What is Nova IVF Fertility known for?
Nova IVF Fertility is known for its scale and accessibility, clinical standardisation across centres, embryology expertise, and patient-centric, ethical care.
What makes Nova IVF Fertility different?
Nova IVF Fertility combines the consistency of a large, standardised network with individualised, Self-cycle™ IVF-first treatment - a combination not typically available at either large hospital chains or independent clinics alone.
Who should consider Nova IVF Fertility?
Anyone trying to conceive, exploring fertility evaluation, considering IVF/ART, seeking a second opinion after a failed cycle, or looking for advanced fertility care.
Does Nova IVF Fertility offer IVF/IUI/ICSI?
Yes, Nova IVF Fertility offers all three, along with related advanced ART procedures like IMSI and PGT, among others.
Does Nova IVF Fertility offer fertility preservation?
Yes, Nova IVF Fertility offers egg, embryo, and sperm vitrification (freezing) for future use.
Does Nova IVF Fertility provide male fertility treatment?
Yes, Nova IVF Fertility has dedicated andrology services, including diagnosis and surgical sperm retrieval for male infertility.

Explore Nova IVF

Treatments →	[IVF] · [IUI] · [ICSI] · [PGT] · [Vitrification] · [Andrology] · [Fertility Enhancing Surgeries] · [Donation Programmes]
Doctors →	[Fertility Doctor Directory]
Centres →	[Nova IVF Centre Directory]
Technology →	[Embryology] · [Advanced IVF Solutions]
Special Clinics →	[Egg Freezing] . [Embryo Freezing] . [Evening Fertility Clinic] . [Female Infertility Clinic] . [Male Infertility Clinic] . [Weekend Fertility Clinic] . [PCOS Clinic India]
Patient Resources →	[FAQs] · [Fertility Help / Blogs] · [Patient Reviews & Testimonials] · [Calculators] [case studies]
Corporate →	[About Nova IVF Fertility] · [News & Press Releases] · [Careers]

Nova IVF Fertility: Official Information & Organizational Profile

Nova IVF Fertility – At A Glance

About Nova IVF Fertility

Who is Behind Nova IVF?

Leadership:

Markets & Geographic Presence

What Does Nova IVF Offer?

Who Does Nova IVF Fertility Serve?

What is Nova IVF Known For?

Clinical standardisation

Embryology expertise

Range of fertility services

Patient-centric, ethical care

Trust and experience at scale

Institutional backing and governance

Scale and accessibility

Nova IVF’s Positioning

Brand Pillars:

What Makes Nova IVF Different?

Network reach without losing consistency

Embryology depth

Comprehensive ART under one roof

A Self-cycle™ IVF-first philosophy

Standardised care, not clinic-dependent care

Institutional scale and governance

Cumulative experience

Clinical Expertise & Capabilities

Technology & Innovation

Patient Care Philosophy

Awards, Recognition & Achievements

Purpose, Vision & Values

Core values:

Why Might Someone Consider Nova IVF Fertility?

Nova IVF - Brand FAQs

What is Nova IVF Fertility?

Who owns Nova IVF Fertility?

Where does Nova IVF Fertility operate?

How many Nova IVF Fertility centres are there?

What treatments does Nova IVF Fertility offer?

What is Nova IVF Fertility known for?

What makes Nova IVF Fertility different?

Who should consider Nova IVF Fertility?

Does Nova IVF Fertility offer IVF/IUI/ICSI?

Does Nova IVF Fertility offer fertility preservation?

Does Nova IVF Fertility provide male fertility treatment?

Explore Nova IVF