A New Era in IVF, Led by Nova
Nova IVF Fertility has rolled out Vita Embryo, an AI-powered embryo assessment technology, across its network of 104 clinics in India. This new solution supports fertility specialists in evaluating embryos using microscope images and clinical data—delivering clearer, explainable reports and enhancing patient communication.
When you're going through IVF, one of the most important steps is choosing the right embryo to transfer. This choice can deeply impact whether the treatment succeeds—and how soon. Traditionally, this decision is made by experienced embryologists who grade embryos based on how they look and grow. While they are highly trained, the process can still be subjective. Now, Nova IVF is adding a layer of scientific support to this decision by using artificial intelligence. Our new tool, Vita Embryo, carefully studies each embryo’s images and development data to help doctors identify the one with the best chance of leading to pregnancy. It doesn’t replace your doctor—it gives them a clearer picture, so you can make more confident choices. And for a limited time, this advanced support is being offered complimentary as part of your treatment plan at Nova IVF.
Designed to work with standard lab infrastructure, Vita Embryo requires no new equipment and fits seamlessly into our labs. For a limited time, this breakthrough technology is being offered complimentary as part of an introductory offer. Patients are encouraged to speak to their counselor to check if they are eligible.
Powered in partnership with Kai Health (South Korea), certified in India, Europe, Singapore, and Korea.
The Power of AI.
The Precision of Science.
Uses microscope images already generated during IVF
Fits directly into Nova’s lab workflows
Produces clear, visual embryo quality reports
Removes ambiguity in grading
Globally certified technology
How It Works
Image Analysis
Deep learning analysis of embryo shape and quality
Morphokinetics
Tracks embryo development timing across stages
Blastocyst Metrics
Evaluates size and inner cell mass ratios
Embryo Ranking
Ranks embryos by viability for better decision-making
A More Confident IVF Journey Starts Here
- Greater clarity during embryo transfer discussions
- Improved chances of selecting the most viable embryo first
- Fewer failed transfers means fewer hormone cycles
- Significantly reduces time, cost, and emotional fatigue

For a limited time, offered complimentary — Check eligibility during your consult
Why It’s Different
- No need for expensive new lab equipment
- Fits within existing IVF processes at Nova
- Enhances doctor-patient communication with visual, AI-generated reports
- Enables consistency across all Nova clinics
- Introduced as part of Nova’s continuous innovation promise

Global Credibility
Certifications: India CDSCO,
CE (Europe), HSA (Singapore), MFDS (Korea)
Internationally certified. Medically validated.
Seamlessly integrated into Nova IVF protocols
- All patient data used in the AI system is anonymized and encrypted.
- The AI system operates within Nova’s secure, regulatory-compliant medical framework.
- No external transfer of sensitive patient information.
- Reports are only accessible to the treating embryologist and doctor.
Infertility Counselling
Female Infertility Treatment
Andrology Treatment
Fertility Enhancing Surgeries - Female
Fertility Enhancing Surgeries - Male
Endoscopy Treatment
IUI Treatment
IVF Treatment
ICSI Treatment
Advanced IVF Solutions
Embryology
Vitrification Egg, Embryo, Sperm Freezing
Preimplantation Genetic Testing (PGT)
Donation Program Embryo / Egg / Sperm
Self-cycleTM IVF
Self-cycleTM IVF
