A New Era in IVF, Led by Nova

Nova IVF Fertility has rolled out Vita Embryo, an AI-powered embryo assessment technology, across its network of 104 clinics in India. This new solution supports fertility specialists in evaluating embryos using microscope images and clinical data—delivering clearer, explainable reports and enhancing patient communication.

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When you're going through IVF, one of the most important steps is choosing the right embryo to transfer. This choice can deeply impact whether the treatment succeeds—and how soon. Traditionally, this decision is made by experienced embryologists who grade embryos based on how they look and grow. While they are highly trained, the process can still be subjective. Now, Nova IVF is adding a layer of scientific support to this decision by using artificial intelligence. Our new tool, Vita Embryo, carefully studies each embryo’s images and development data to help doctors identify the one with the best chance of leading to pregnancy. It doesn’t replace your doctor—it gives them a clearer picture, so you can make more confident choices. And for a limited time, this advanced support is being offered complimentary as part of your treatment plan at Nova IVF.

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Designed to work with standard lab infrastructure, Vita Embryo requires no new equipment and fits seamlessly into our labs. For a limited time, this breakthrough technology is being offered complimentary as part of an introductory offer. Patients are encouraged to speak to their counselor to check if they are eligible.

Powered in partnership with Kai Health (South Korea), certified in India, Europe, Singapore, and Korea.

The Power of AI.  
The Precision of Science.

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Uses microscope images already generated during IVF

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Fits directly into Nova’s lab workflows

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Produces clear, visual embryo quality reports

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Removes ambiguity in grading

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Globally certified technology

How It Works

  • Image Analysis

    Deep learning analysis of embryo shape and quality

  • Morphokinetics

    Tracks embryo development timing across stages

  • Blastocyst Metrics

    Evaluates size and inner cell mass ratios

  • Embryo Ranking

    Ranks embryos by viability for better decision-making

A More Confident IVF Journey Starts Here

  • Greater clarity during embryo transfer discussions
  • Improved chances of selecting the most viable embryo first
  • Fewer failed transfers means fewer hormone cycles
  • Significantly reduces time, cost, and emotional fatigue

For a limited time, offered complimentary — Check eligibility during your consult

Why It’s Different

  • No need for expensive new lab equipment
  • Fits within existing IVF processes at Nova
  • Enhances doctor-patient communication with visual, AI-generated reports
  • Enables consistency across all Nova clinics
  • Introduced as part of Nova’s continuous innovation promise

Ask your doctor about AI selection in your cycle.

Global Credibility
Certifications: India CDSCO,
CE (Europe), HSA (Singapore), MFDS (Korea)
Internationally certified. Medically validated. 
Seamlessly integrated into Nova IVF protocols

Your Data, Handled with Care
  • All patient data used in the AI system is anonymized and encrypted. 
  • The AI system operates within Nova’s secure, regulatory-compliant medical framework. 
  • No external transfer of sensitive patient information. 
  • Reports are only accessible to the treating embryologist and doctor.
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Frequently Asked Questions

How does this help me during my IVF cycle?

Vita Embryo helps your doctor make a more informed, data-backed decision when selecting the embryo to transfer. It removes guesswork and brings objective science to one of the most important choices of your treatment.

Is this AI tool replacing my doctor?

Not at all. The tool supports your doctor by providing scientific analysis and embryo rankings. Your doctor remains in full control of your treatment, combining the AI’s input with their medical judgment.

Is this feature available to all patients?

This is currently being offered as a complimentary feature for a limited time. Please check with your Nova IVF counselor to confirm your eligibility.

How is my data handled safely?

Your data is never shared outside Nova IVF. The AI tool processes de-identified images and clinical parameters in a secure environment. Reports stay within your medical team.

Does this guarantee a pregnancy?

No technology can guarantee a pregnancy. But this tool increases the chances of success by helping identify the embryo with the best chance—potentially reducing the number of failed cycles.

IVF Centres in India