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Self-cycleTM IVFNova IVF Fertility enters Kerala with Craft Fertility acquisition, 10 new centres planned over 3-5 yrs
The acquisition signifies a major expansion for Nova IVF Fertility in southern India, enhancing access to state-of-the-art reproductive services while leveraging Craft Fertility’s established expertise in the region
Nova IVF Fertility, backed by Asia Healthcare Holdings (AHH), has announced the strategic acquisition of Craft Fertility, marking its formal entry into Kerala. The partnership will see the launch of 10 new IVF centres across the state over the next three to five years, bringing advanced reproductive medicine to couples across urban, tier 2, and tier 3 cities.
“Craft Fertility is a treasure trove of clinical excellence,” said Vishal Bali, Executive Chairman, Asia Healthcare Holdings. “This is not just an entry for Nova into Kerala, it is access to four decades of transformative clinical practice in reproductive medicine.”
Founded in 2011, Nova IVF Fertility operates a pan-India network of IVF centres. AHH acquired the company in 2019. Today, the company performs more than 19,000-21,000 IVF treatments annually, supported by over 150 fertility specialists and over 200 embryologists.
